“All businesses need to be young forever. If your customer base ages with you, you’re Woolworth’s. The number one rule has to be: Don’t be boring.”
-- Jeff Bezos while speaking about The Washington Post
The abuse of words like innovation, disruption, game changing and breakthrough is killing us. We’re tripping over our own egos, lost in the ignorance of romance for the vagaries of pseudo-thinking associated with these words. The more often people in a company use this word, the less likely anything worthy of that label is actually happening, as it’s often the confused and the desperate who believe simply saying a word again and again like a magic spell causes anything at all to happen.
-- Scott Berkun, from “Stop Saying Innovation”