Brilliant viral marketing. Very difficult to pull this off, but amazing how effective and cost effective self-produced humorous videos can be. Dollar Shave Club has an awesome funny tagline as well – “Shave Money. Shave Time.” Great execution of a simple idea is really awe-inspiring.
Great list of attributes that you should look for if you’re looking to find someone to manage your blog for you. If they don’t have these qualities, you’re probably better off not hiring anyone. However, it’s generally better for companies to manage their blog themselves – just requires you to dedicate a few hours a week and write what you know.