McDonald’s Theory

This is totally brilliant – throw out a first bad idea just to get the ideas flowing…makes total sense.

“I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones.”

And the author, John Bell, totally nails it with this line:

“There’s no defined process for all creative work, but I’ve come to believe that all creative endeavors share one thing: the second step is easier than the first. Always.”


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