Sarah Lacy, in “What’s Still Holding Back a Small Business Software Revolution”

"All of this comes down to one reality that is still the case, no matter how much the current cloud mania would have you believe otherwise: Right now software is still largely sold and not bought. Yes, that’s changing. We see modern, flexible, try-before-you-buy freemium software worming its ways into companies and later translating to purchases. But while software is sold differently than it was ten years ago, it’s still sold."

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