Why Customer Satisfaction Surveys Aren’t Useful and What To Do About It.

KissMetrics discusses the Net Promoter Score or “NPS,” The One Number You Need To Grow. The Net Promoter Score is a single question customer survey (i.e. very quick for customers to fill out) that’s highly correlated with profitability. If you’re not measuring your NPS, you should be, and it’s not difficult to do (especially if you use KissMetrics).

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