Here’s the key part: “If you are a transaction driven company, a marketplace, a retailer, or some other transaction oriented business, you had better be investing big time in mobile. Because if you aren’t, your competitors surely will be.”
Any organization who relies on customer service should make note of this – allowing and incentivizing your customer service reps to actually care about callers and solving their problems is a great strategy in the long-term. We’ve been doing this at Dig Inn, and it’s had a tremendous positive impact on our online ordering business.
Great one from Seth Godin. It’s important to keep your messaging to customers simple and bold (as that is what will resonate with them most), but you also need to appreciate that delivering on that simple promise will be complex and require patient leadership. But Seth says it much better than I can…give it a read.
KissMetrics discusses the Net Promoter Score or “NPS,” The One Number You Need To Grow. The Net Promoter Score is a single question customer survey (i.e. very quick for customers to fill out) that’s highly correlated with profitability. If you’re not measuring your NPS, you should be, and it’s not difficult to do (especially if you use KissMetrics).
Great post about how entrepreneurship really isn’t as risky as people make it out to be. Plus, it gives you a chance to do what you love (which will make you happier as a person) and really build wealth (through an exit).
A great list of qualities / skills you should have as a non-technical co-founder of a web- or app-based company. An idea, connections, and “business sense” just aren’t enough. Ideas are easy – everybody’s got ’em.
Hugely helpful resource for any wannabe entrepreneur. Sequoia Capital is one of the best VC firms of all time, and this is what they look for in good companies. They also provide a really helpful outline of what to include in a business plan (i.e. pitch deck).
“The importance of doing everything you do to your very best. And that the journey is the reward. If you do things well one at a time, you end up in a really good place. Don’t get ahead of yourself. Control the things you can.”