Tag archives: social media

Pretty compelling argument.

Great post about how the bar’s been raised for social startups. You need to provide value to the user before you ask them to invite all their friends.

Interesting study and great stuff to be aware of if you’re trying to grow your reach on Twitter.

Some good practical tips for keeping these two departments in sync. It’s not easy, but it’s a big part of what makes the best companies so successful.

Good overview of what it takes from HubSpot (the people who know these things).

Some helpful tips on creating an editorial calendar.

Brilliant viral marketing. Very difficult to pull this off, but amazing how effective and cost effective self-produced humorous videos can be. Dollar Shave Club has an awesome funny tagline as well – “Shave Money. Shave Time.” Great execution of a simple idea is really awe-inspiring.

Great list of attributes that you should look for if you’re looking to find someone to manage your blog for you. If they don’t have these qualities, you’re probably better off not hiring anyone. However, it’s generally better for companies to manage their blog themselves – just requires you to dedicate a few hours a week and write what you know.

Not a new idea, but the chart at the bottom of this post is really helpful. It compares the old school technique vs. the new school one that you should be using.

Great read on the continued dominance of email in terms of getting people to open their wallets, by way of peHUB.